Rift inherited the brand from a designer Hannah Shone and the project became a collaboration project and as she designed the branding, we at Rift designed the website and blog for Big Bad Wolf.
The brand was minimal and easy to build on from the visual language and design elements.
Rift aimed to keep the consistency of the brand and to maintain the essence of the blogger Ricci-Lee Kalish.
The website was designed with a clean and simple layout to not complicate the navigation of the blog.
Keeping inline the brand identity and colours, we wanted to maintain the feminine touch of the blogger Ricci Lee Kalish while bringing a bold powerful feel to the site to match her edgy attitude as we all come to know.